Best Marketing strategy of all time

Ranked by the community. Based on 132 votes and counting.

Published Last updated Someone just votedDove: Real Beauty > Dollar Shave Club: Our Blades Are F***ing Great

TOP 3

C
01

California Milk Processor Board: Got Milk?

80% WR10 matches
1549
C
02

Coca-Cola: Share a Coke

1548
78% WR9 matches
A
03

Absolut Vodka: The Bottle Campaign

1537
83% WR6 matches

The Ranking

04
D

Dollar Shave Club: Our Blades Are F***ing Great

Win Rate: 62%
|Samples: 13
1531
Elo Score
05
P

Patagonia: Don't Buy This Jacket

Win Rate: 80%
|Samples: 5
1528
Elo Score
06
N

Nike: Just Do It

Win Rate: 64%
|Samples: 14
1527
Elo Score
07
M

Metro Trains: Dumb Ways to Die

Win Rate: 67%
|Samples: 9
1526
Elo Score
08
V

Volkswagen: Think Small

Win Rate: 71%
|Samples: 7
1525
Elo Score
09
S

Supreme: The Drop Culture

Win Rate: 63%
|Samples: 8
1518
Elo Score
10
D

Dove: Real Beauty

Win Rate: 56%
|Samples: 9
1510
Elo Score
11
R

Red Bull: Stratos Space Jump

Win Rate: 55%
|Samples: 11
1507
Elo Score
12
O

Old Spice: The Man Your Man Could Smell Like

Win Rate: 57%
|Samples: 7
1507
Elo Score
13
A

Apple: 1984 Super Bowl Ad

Win Rate: 56%
|Samples: 9
1506
Elo Score
14
M

Marlboro: The Marlboro Man

Win Rate: 50%
|Samples: 14
1502
Elo Score
15
M

Mastercard: Priceless

Win Rate: 44%
|Samples: 9
1501
Elo Score
16
L

Liquid Death: Murder Your Thirst

Win Rate: 50%
|Samples: 4
1499
Elo Score
17
D

De Beers: A Diamond is Forever

Win Rate: 50%
|Samples: 6
1499
Elo Score
18
A

Avis: We Try Harder

Win Rate: 43%
|Samples: 7
1495
Elo Score
19
T

Tesla: Zero Paid Advertising Strategy

Win Rate: 45%
|Samples: 11
1493
Elo Score
20
A

Airbnb: Belong Anywhere

Win Rate: 46%
|Samples: 13
1492
Elo Score
21
M

Miller Lite: Great Taste, Less Filling

Win Rate: 33%
|Samples: 3
1490
Elo Score
22
B

Barbie Movie: Pink Takeover

Win Rate: 38%
|Samples: 8
1482
Elo Score
23
D

Dos Equis: The Most Interesting Man in the World

Win Rate: 38%
|Samples: 8
1480
Elo Score
24
S

Spotify: Wrapped

Win Rate: 42%
|Samples: 12
1479
Elo Score
25
M

McDonald's: I'm Lovin' It

Win Rate: 33%
|Samples: 9
1473
Elo Score
26
P

Pepsi: The Pepsi Challenge

Win Rate: 33%
|Samples: 9
1472
Elo Score
27
A

American Express: Don't Leave Home Without It

Win Rate: 22%
|Samples: 9
1459
Elo Score
28
D

Dunkin': America Runs on Dunkin'

Win Rate: 22%
|Samples: 9
1457
Elo Score
29
B

Burger King: The Whopper Detour

Win Rate: 14%
|Samples: 7
1456
Elo Score
30
W

Wendy's: Where's the Beef?

Win Rate: 22%
|Samples: 9
1452
Elo Score

DISCUSSION (0)

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Closest Battles

Interesting Stats

The most divisive matchups where the community can't agree.

Cast Your Vote
Matchup

Nike: Just Do It vs Burger King: The Whopper Detour

Votes

3

Upset Rate

0%

Matchup

Dove: Real Beauty vs Dollar Shave Club: Our Blades Are F***ing Great

Votes

3

Upset Rate

33%

Matchup

Spotify: Wrapped vs Mastercard: Priceless

Votes

2

Upset Rate

0%

Matchup

Nike: Just Do It vs Red Bull: Stratos Space Jump

Votes

2

Upset Rate

0%

Matchup

Metro Trains: Dumb Ways to Die vs Airbnb: Belong Anywhere

Votes

2

Upset Rate

0%

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